Internal communications plays an important role in helping businesses build a healthy working environment and effectively engage employees. So What is internal communication?? Let's find out with CoffeeHR through the article below.
What is internal communication?
Internal communications is the activity of providing necessary content and messages to individuals and departments in the enterprise at the right time. This is an internal communication channel related to multi-dimensional interaction between employees and between businesses and employees, contributing to the formation of corporate culture.
Common misunderstandings about internal communication
There are 4 misconceptions between internal communication and human resource management:
- Internal communication is the corporate culture
- Internal communication and in-house PR are one
- Confusing internal communication with human resource management
- Assume that internal communication is only organizing internal events and arts
Internal communication is the corporate culture
Internal communications and corporate culture are two completely different concepts. Corporate culture is the quintessence, property, and also the image of an enterprise or organization. In which, employees are the individuals who hold and express those things. Internal communication is just about communicating corporate culture to employees and helping them maintain it, not the source of establishing corporate culture.
Internal communication and in-house PR are one
PR in-house simply means the team PR of a particular business, like in-house translation or in-house marketing. PR in-house Enterprises use PR in-house mainly to distinguish the PR team in the enterprise from the external PR units. Internal communication is part of PR in-house.
Confusing internal communication with human resource management
The works of internal communications in the business including: building communication strategies to create cohesion among employees, organizing internal events, editing and publishing publications circulating in the company, etc. About human resource management This includes jobs related to people such as: recruiting, managing candidate and employee records, organizing and managing internal training courses, managing stationery, etc.
In general, if human resource management is the activity of recruiting talent and managing employees in an enterprise, then internal communications will do the work of communicating corporate culture and bringing employees together.
Assume that internal communication is only organizing internal events and arts
As explained above, organizing events or internal cultural programs is only part of the job. Internal communications The following tasks need to be performed:
- Disseminate information about the policies and culture of the Enterprise.
- Provide information about the current situation of the Enterprise to all employees such as business situation, events, benefits, policies, etc.
- Build, strengthen and maintain good relationships internally.
Thus, we need to understand that internal communication is not simple.
4 The role of internal communication
The following are the roles of internal communication required for businesses today.
Clarifying the vision, values and corporate culture for employees
Internal communications help employees reinforce the vision, values and culture of the business and organization. From there, employees can continue to transmit this information internally or externally.
The production and business activities of enterprises are closely followed by internal communication. This creates information channels that help employees understand the current situation of their unit. At the same time, opening channels for information exchange between subordinates and managers.
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Transparency, multi-dimensional communication
By providing complete and accurate information, each employee will clearly understand their goals and duties. From there, I know what I need to do and have a more proactive plan in my own work. In addition, departments will coordinate with each other more smoothly, reducing work overlap, as well as internal conflicts, in case the information channels are left open, clear and unified. most internally.
Through the internal communications, the information will be spread from top to bottom, from bottom to top and transversely between departments, creating a link between departments; promote the development of positive values; reduce the negative, outdated thinking and unclear information.
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Raise solidarity
Internal unity is the core factor to create collective strength. A strong team is not necessarily all strong people, but there is certainly a close solidarity between employees and employees, between employees and leaders and vice versa. Enterprises need to show their employees that the main goal is the connecting thread, so that everyone can see the benefits and think of the common. And the condition to create this solidarity is understanding – a task of the work internal communications.
It can be said that the collective strength of the enterprise is created from internal communication.
Retain and attract talent
If internal communications well, the employees will love the company, they will work more enthusiastically, be more proactive in their work as well as in internal communication. A wise leader is someone who knows how to communicate internally, turning his own "family" into PR people. Instead of letting them huddle around talking bad news, let them talk about their workplace with pride. Currently, there are employees who, despite being highly paid by the company, still choose to go to another workplace. Because although the salary is lower, their working spirit is comfortable and the feeling is appreciated.
Along with internal communication, good internal cultures are also built in the eyes of employees inside and outside the company. Thus, internal communication has another benefit that is to promote recruitment, because an ideal working environment will attract many human resources.
The importance of building effective internal communication in the business
>> See more: What is corporate culture and how? build organizational culture healthy
Whose responsibility is internal communication in the business?
In a business, who will hold the responsibility? internal communications? PR department, human resources department or need to set up an internal communication department? This is one of the questions that many people wonder because each department in the business has its own specific work related to internal communication.
The PR department has media expertise and knows how to promote the most effective communication. However, the human resources department is the department that directly manages all employees in the enterprise. They understand the feelings and needs of employees. So in the end, who will be responsible for internal communication?
Fortunately, there is an answer to this controversy. According to the corporate HR management magazine Karina & Box in the UK, 53% respondents out of 1000 employees internal communications and external affairs responded that internal communication has always been a part of human resource management and campaigns.
After all, this is also true, because human resource management is employee-centered. As for those who work in the media, especially those who come from this industry, sometimes it feels very strange to the voice of the personnel as well as the actions in the organization.
In short, for work internal communications can be most effective, no matter which method you choose, you should choose an employee with experience or expertise in this field. This employee needs to be related to human resources, must understand the issues that are happening within the company, and especially need to have a certain influence on other employees, so that the business can absorb their contributions to the decision-making process from the outset.
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3 What skills do internal communicators need?
Employees internal communications is not someone who suppresses the mind or has psychological tricks on employees. They are also not the ones who fight for employee rights. But they are the intermediary to help connect the members closer together.
Internal communication activities In general, it is still around Tam - Human love. Therefore, there are 3 most important skills required in internal communication: internal relationship building, planning and creativity.
Build a good relationship with internal employees
To be able to come up with a suitable and effective internal communication plan for the business, the communicator needs to know how to listen to the wishes and aspirations of the members. Because when we understand each other, all problems will be solved easily. In addition, the "privilege" of an internal communicator is to connect people together. Therefore, let's boldly become a "bridge" to pull the distance of the members closer together, helping the collective to unite.
Planning / strategizing
Employees internal communications Responsible for organizing small and large corporate events. Therefore, the planning will help you determine what needs to be done, avoid the case of "don't know what to do" or make mistakes, helping the business to be effective for internal communication activities.
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Creation
The task of internal communication is to provide necessary information to people or organize activities, events, and celebrations. Therefore, people doing internal communications need to always be creative and have many new ideas to attract the attention and interest of members in the business. In addition, it is also necessary to have other skills such as: presentation, analysis, problem solving, proficiency in office computer...
Internal communications plays a huge role in the development of the business. Therefore, leaders need to change their thinking, catch up with trends and attach more importance to internal communication.
Through the above article, CoffeeHR hopes to help you better understand about internal communication and its role as well as more notes when doing internal communication.
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