You want to start a business with your own brand, establishment, company, etc. but don't know yet how to make a business plan? Or do you not understand what a business plan is? Why and how to make a business plan that is standard and effective? For the most professional and optimal development and business orientation, you can refer to the information in the following article.
What is a business plan?
Business plan is essentially a plan made and made by the person with the aim of detailing and describing each process and step in the business process of a company, enterprise, etc. certain period of time, like in a month, quarter, or year.
From this business plan, readers who are company leaders, businesses or department heads, etc., get ideas and evaluate the business performance of their businesses and companies, and also have indicators. new strategic direction or direction to help the company or business develop and take steps in the future.
Why do you need a business plan?
Every business, company, whether large or small, locally or globally, wants its products and services to be popular with consumers, sell a lot of goods, earn more money. get a lot of profit.
And to achieve the goal of more and more sales, it is indispensable to have a detailed and complete business plan to detail each business process in a certain period and time.
Thus, the business plan has the following meanings for the business:
Capture the entire business
From the version business plan In detail, content readers can see overall issues such as sales, product quality, marketing costs, etc. of the business in a specific period, time, and coverage. than.
Therefore, it can be said that business planning will be the foundation to describe and orient the business, clearly showing the strategy, vision and goals of the business.
Monitor business progress
With a detailed business plan template, you can understand business activities in each specific time and period, from which it is easy to track progress and capture the results or development direction of each stage. paragraph.
From there make decisions to change, adjust plans, solutions to overcome arising problems, etc. to suit each time of the business.
Manage all costs effectively
If done how to make a business plan Effective and optimal, it also helps businesses understand all costs in their business, such as business investment costs, asset purchase costs, advertising or debt repayment, etc.
From there, the enterprise can grasp the source of investment money and the profit earned when implementing that business plan, thereby seeing the problem and orienting, adjusting and changing the business direction to suit the situation. corporate finance.
Save time and effort
As before, most businesses track all information and business plans through business reports. This not only takes a lot of effort, cost and time compared to business plan right from the start, but also makes it take more time for businesses to have new strategies and adjustments in their business.
So that how to make a business plan The right standards will help you track business processes better right from the start and allocate time, human resources, costs, etc.
Rules for creating a business plan
To make an effective business plan, you need to know the following 3 rules when making a plan:
Short and concise content
Concise is the first criterion that the person making a business plan should keep in mind. Because any kind of plan, report, or document with long, rambling content will make readers and listeners uninterested, easily bored, without a central focus, will left halfway, so it is difficult to grasp all the information in the business of the enterprise.
The plan should have clear goals
Just like any plan, it is also necessary to clearly outline the highlights, have clear goals, have an implementation orientation for the business to rely on, take it as a guide to make decisions and projects. the right development for the business.
Need to be directed to the reader - listen
No matter who you are, what duties and responsibilities you have in the business, before business plan, it is also necessary to clearly define who is reading it in order to make the right business plan.
For example, the person reading it is a company leader, boss, etc. will need to make a different business plan than the one presented to partners, customers or employees, colleagues.
Defining your audience helps you know how to use language flexibly, targeting the audience to make sure they understand what you say in the plan.
Steps to create a professional business plan
If you don't know yet how to make a business plan Then immediately refer to the business planning steps outlined below:
B1: Come up with a business idea
This is the first step in how to make a business plan You need to implement, it is considered the "soul" so that the unique and attractive business plan will be the foundation for leading and planning the business presented in the plan.
Make sure that the business idea presented in your business plan has never been taken up by anyone in your company or your "competitor" in the market.
B2: Define business goals
It is inevitable that the plan of everything in life is set and implemented, is to set a clear goal, so that there is a plan to "conquer" that goal.
Objectives in the business plan need to clearly outline the results to be achieved, investment costs, profits, how long to implement that plan, etc. The more detailed and precise the goals, the better. will be the motivating force for the department to implement that plan.
B3: Market research and analysis
The market in business is also known as "marketplace", where there are many competitors you have to overcome, and there are many groups of potential customers and customers you need to target and conquer.
So the next work in how to make a business plan The standard is to study and analyze the market in detail, to understand all the factors that can affect the plan and the implementation of that business plan, so this is an extremely important step in the process. How to make a business plan table that you need to remember.
B4: SWOT analysis
Building a chart and SWOT analysis is to list the strengths and weaknesses of the business itself in the area and market, from which to see its advantages, difficulties, opportunities and challenges. when implementing this developed business plan.
This job is extremely important, because the head of the business needs to make sure this business plan is feasible or impossible to make decisions, proposals, and decisions to implement the plan effectively and accurately. more precise.
B5: Building a business organization model
A business plan for a company or business requires a lot of departments, individuals and employees to participate, but it cannot be done by an individual. Therefore, the business plan needs to clearly present the business organization model, clearly stating which individuals and specialized staff members are involved.
From there, these individuals and departments will reasonably divide the work, coordinate well with each other to create the best efficiency, towards the final plan goal and between the departments.
B6: Make a Marketing Strategy
Marketing is an important step, deciding the influence, resonance and ability to sell products of the business in the business plan.
A good product or service needs to be known by many people to be able to consume high products and bring more profits to the company or business. Marketing strategies include: communication, advertising, brand promotion, ... are implemented in a long-term and flexible manner to be able to reach many customers and expand the market.
B7: Set up a human resource management plan
“Foresight” will determine a lot in business. So when planning a business, it is necessary to consider the future when the business of the business is expanding, the number of employees increases, you need a good human resource management plan to ensure stability and development. long-term development for the business.
Based on the human resource management plan, the enterprise will need to know how many additional employees should be recruited, and have a plan for training, guidance and management, branch expansion, etc.
B8: Set up a financial management plan
In addition to personnel, finance also needs to make a detailed and clear cash flow management plan so that the business can allocate costs appropriately. In this plan, it is necessary to clearly list out what to invest in expenses, how much, when to collect them, etc.
B9: Implement the plan
As a final step, you should create a step-by-step implementation plan to achieve the set business goals, the more detailed and specific the implementation process, the more specific will ensure that everything you set up is going according to the budget. path you have outlined. If there are changes later, it also needs to be appropriate to the situation and conditions at that time so that the plan remains viable and effective.
Standard business plan template
How to make a business plan – basic, complete structure
In order for your business plan to be feasible and highly effective for your company or business, you should understand the basic and complete structure of a business plan that will include the following parts:
- Project Summary: This section should summarize the content related to the company and its business projects such as: mission statement, business achievements, main business activities, product introduction product, plan summary, etc.
- Business introduction: This will give the reader – listening to your plan the “big picture” of your business. It should contain many pictures of businesses, companies, history of formation and development, operators, ...
- Products and services: please describe the products and services of the company's business, the business, the products that have resonated in the market, the new product groups, ...
Typically, the products and services section will include the following main content: An explanation of how your product or service works; Product and service pricing model; Advantages of products - services; Potential customers; Strategies for sales and distribution of products – services,…
- Market analysis: Market analysis will help companies and businesses clearly identify the current market situation, target customers and target markets, competitors and their strengths and weaknesses.
- Marketing and sales plan: In order for businesses to have the right marketing strategy and implementation, this section will clearly present the distribution channel, advertising strategy to help the product spread and reach a wide audience and quantity. more customers.
- Financial plan: A good financial statement will gain trust with investors and customers, thereby deciding whether to invest or order, sign cooperation and do business with the enterprise or not. Therefore, you need to skillfully include two elements in your financial plan: a financial statement and a future financial plan.
Here are some business plan templates you can refer to:
Business plan template 1: Marketing analytics action plan
From this plan template, you can develop a detailed marketing plan tailored to your business's type of business and potential customers to tailor it to.
Business plan template 2: Marketing action plan
The marketing action plan will outline the effective methods and forms of advertising your products to reach more customers. Typical marketing channels to reach potential customers are:
- Price offer
- Select advertising channel
- Electronic Marketing
- Public relations or social media strategy
Business plan template 3: Digital marketing action plan
With a digital marketing plan, you need to keep the following in mind:
- Build a plan based on target customers, customer needs
- Ensure plans have a clear vision and strategy for a certain period of time
- Set specific, achievable and achievable goals
- Regularly update and change plans to suit customers and market characteristics in a given time
Hope with how to make a business plan presented and detailed instructions above help you know how to make an effective business plan for your company, business, or support your career development process with many great advancements.
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